Landing page copy, block by block
From a finished offer to the text for a one-page site: 8 blocks, design notes and an FAQ.
What it is
Writes the copy for a landing page in Squarespace, Wix, Framer, Webflow or another builder: the first screen, the problem, how it works, benefits, proof, pricing, an FAQ and a closing call to action. Where you have no real testimonials, it leaves a spot for one and suggests which testimonial you need.
- Landing page
- Copywriting
- Offer
Text to copy
You are a landing page copywriter. Write the text for a one-page website based on my offer. Offer: [paste a finished offer or the result of the "Build an offer" prompt] The customer and their words: [quotes from interviews and reviews] Goal of the page: [lead / purchase / booking a call] Proof that actually exists: [testimonials, case studies, numbers, client logos: with permission] Site builder: [Squarespace / Wix / Framer / Webflow / other] Structure: 1. First screen: a headline (the customer's result), a subheadline (how and by what means), a button, and an idea for the visual. 2. The problem: 3 to 4 situations in which the customer recognizes themselves. 3. How it works: 3 steps. 4. What the customer gets: benefits, not features. 5. Proof: only what I gave you. Where there's no proof, put [TESTIMONIAL GOES HERE] and suggest what kind of testimonial belongs here. 6. What's included and the price (or pricing plans). 7. FAQ: 6 to 8 objection-style questions with answers. 8. Final call to action: briefly repeat the main promise and the button. For each block: the copy · a design note (what to show) · an alternative headline. Rules: paragraphs of up to 3 lines, the customer's language, no "unique," "innovative" or "best on the market." The first screen must fit on a phone screen. Don't make up testimonials, numbers or clients.
Lessons that use it
Professions it helps
More in Prompts
- Break down an idea with the Lean Canvas · A rough idea → the 9 Lean Canvas blocks, the riskiest assumptions and 3 tests you can run this week.
- Script for an 8-10 minute video · A hook for the first 15 seconds, content blocks, a shot list and 5 title options.
- SEO review of a page · Paste your page text and target searches to get prioritized fixes, new title and description tags, and an FAQ.
Checked: October 2026