Message to a former client

FOR EMAIL

SUBJECT: [Name], an idea for [their project]

Hi [Name],

We worked together [when] on [project]. I'm writing because [a real reason: news about your company / I now offer a service that fits your situation / the season is starting when you usually ...].

Since then, I [what's new: a service, an approach, a result for a similar client].

For you, that could mean: [one benefit that fits their situation].

If you're interested, I can send a one-page breakdown, or we can hop on a 15-minute call. If it's not relevant, no worries, just let me know.

How are things going with [something from your past work]?

[Your name]


FOR A TEXT OR DM

Hi [Name], it's [your name]. We worked together on [project]. I'm reaching out because [reason]. I now have [what's new], and I think it could help with [their task]. Want me to send a short breakdown?

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HOW TO REFINE THIS WITH AI
"Here's what I know about a former client: [what we did, when, how it ended, why we stopped working together]. Rewrite both messages for them: up to 90 words for email and up to 50 words for a text or DM. The reason has to be real. If there isn't one in my details, ask me instead of making one up."