Proposal email with a price
A proposal by email: the project in the client's words, what is and isn't included, timing, price and the next step.
What it is
A structure that leaves the client with nothing to ask twice: your understanding of the project, the result, what's included, what's not included, timing, price and payment terms, what you need from the client, and how long the proposal is valid. The "Not included" block heads off most disputes after the work starts. It helps to work out the price first with the "Price calculator" in Resources.
- Sales
- Proposal
- Pricing
Text to copy
SUBJECT: Proposal for [project] — [your name or company]
Hi [Name],
Thanks for talking with me on [date]. Here's the proposal we discussed.
MY UNDERSTANDING OF THE PROJECT
[2–3 sentences in the client's own words: where things stand now, what's getting in the way, what result they need.]
WHAT I'M PROPOSING
[Name of the service or package]
Result: [what you'll have in hand, specific and measurable]
Included:
- [work item 1]
- [work item 2]
- [work item 3]
Not included: [what stays on your side or is billed separately]
TIMELINE
Start: [date]. First review: [date]. Final delivery: [date].
PRICE
[Amount] [plus sales tax, if it applies / sales tax included].
Payment: [for example: 50% before we start, 50% on delivery].
[If you offer options:
Basic — [amount]: [what's included].
Extended — [amount]: [what's added].]
WHAT I NEED FROM YOU
[Access, materials, a point of contact, how quickly you can answer questions.]
This proposal is valid until [date]. To get started, reply "yes" to this email and I'll send the [agreement / invoice].
If you have questions, I'm happy to talk on [days and times].
[Your name] · [phone]
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HOW TO REFINE THIS WITH AI
1. Paste your call notes and the email: "Compare the proposal with my notes. What did the client ask for that the proposal leaves out? What in the proposal is unnecessary? Where could a sentence be read two ways? Rewrite the 'My understanding of the project' block using the client's own words from the notes. Don't change the price or the timeline."
2. Ask: "Suggest wording for the 'Not included' block in my field: [field]."Professions it helps
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More in Emails and scripts
- First email to a potential client · A cold email to someone who doesn't know you: a reason, one useful point, a real example and one simple next step.
- Follow-up without pressure · If they didn't reply: a follow-up that adds something useful instead of "just checking in," plus a short last email.
- Reply to "that's too expensive" · When a client says "too expensive": ask what they're comparing it to, explain the price and offer a smaller scope.
Checked: October 2026