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Landing page review before publishing

Checklist · Checklists Free Checked: October 2026

First screen, content, technical checks, legal basics and a review by a real person.

What it is

A review of a one-page site before you send traffic to it: is the offer clear in 5 seconds, are the testimonials real, do the forms and analytics work, is there a privacy policy, and do you have the rights to the images. The last item: someone from your audience tells you, in their own words, what the page offers.

  • Landing page
  • Conversion
  • Launch

Text to copy

Checklist
FIRST SCREEN
- [ ] Within 5 seconds it's clear what this is, who it's for and what result it gives
- [ ] The headline is about the customer's result, not about the product
- [ ] One main button with a clear action ("Book a call," not "Submit")
- [ ] The whole first screen fits on a phone screen

CONTENT
- [ ] The problem is described in your customers' own words (from interviews or reviews)
- [ ] "How it works" is in 3 steps
- [ ] What's included and the price are stated, or the page says why pricing is by request
- [ ] Testimonials and case studies are real, with a name or company (with permission)
- [ ] The FAQ answers the main objections: price, timing, "is this right for me," refunds
- [ ] No income promises, "guaranteed results" or fake countdown timers

TECHNICAL
- [ ] The page loads fast on a mobile connection
- [ ] All buttons and links work, forms submit and inquiries arrive
- [ ] After submitting the form, people see what happens next
- [ ] The page title and meta description are filled in, and there's a preview image for social media
- [ ] Analytics is connected, with a "lead" goal

LEGAL
- [ ] The footer links to the privacy policy and the terms
- [ ] The form tells people how their data will be used and links to the privacy policy
- [ ] Rights to photos, icons and fonts are checked (license and attribution, if required)

HUMAN CHECK
- [ ] Someone from your target audience could say in under a minute what's offered and what it costs

Lessons that use it

Professions it helps

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Checked: October 2026