New jobs of the AI era

AI content producer

New role

Makes video, images, voiceover and music with generative models for ads, training and social media. What's valued isn't knowing which button to press but taste, scripting, a consistent style and knowing the rules on rights and labels.

  • 6 lessons
  • 6 tools
  • 3 resources
  • Checked: October 2026

Where this job sits on the map

In the same group: 14 of 100 professions.

What changes

  1. One person can assemble a clip or a series of images from AI-generated material, editing and voiceover, without a film crew.

  2. Big platforms such as YouTube require labels on realistic generated content, and using someone's voice or face without their consent is risky for both the creator and the client.

  3. Rights to generated work are limited: under the U.S. Copyright Office's position, a prompt alone isn't enough to make you the author.

AI drafts, the person decides

How the work splits here: AI prepares a draft, the person checks it and makes the call.

AI makes the draft

What AI does

  • Generates frames, backgrounds, product photos and illustrations
  • Makes short video clips and animation from a description
  • Voices text and translates videos into other languages
  • Writes scripts, storyboards and caption options
You check itRead it, check the facts, fix it. Without this check the draft goes nowhere.
You decide and stay responsible

What stays with the person

  • The idea, the script and a consistent style across the whole series
  • Selection: keeping the few results that work out of dozens
  • Editing, pacing and the final polish
  • Rights, consents and labels on generated content

What to learn first

6 lessons from the course, in order. Start with the first one.

  1. Your first 30 minutes with AI: where to startStarting from zeroYour first 30 minutes with AI: sign up, ask three questions, try seven everyday tasks, learn what never to share and which plan to pick.Start here
  2. How to write a good promptUserHow to give AI a task: the five parts of a good prompt, Plan Mode, and how to refine an answer instead of starting over.
  3. AI image generators in 2026: tools and workflowsUserWhich image generator to pick for which job: Midjourney, ChatGPT Images, Flux, Recraft, Ideogram and how to combine them.
  4. AI video generation: Runway, Kling, Luma and moreConfident userAI video: Runway, Kling, Luma, a pipeline from a Claude script to a finished clip, and license questions.
  5. AI voiceover: ElevenLabs, the TTS stack, voice contentBuilderTurning text into speech: ElevenLabs, voice cloning, OpenAI TTS and local models, with a pipeline from script to video.
  6. Build-Along: Content Factory, a content pipeline in 7 daysBuilderAn AI content pipeline: brand voice, prompts, images and voiceover, a publishing schedule and approvals.

Which tools to use

  • AI image generator for artwork and short video, with V8.2 as the current default model.

    Paid
  • Studio for AI video, images and audio with the Gen-4.5 model, free to start.

    Freemium
  • Kuaishou's video generator with sound and 4K, with Kling 4.0 and its 30-second clips expected in October.

    Freemium
  • Voiceover, voice cloning, dubbing and music, with Eleven v4 as the latest model.

    Freemium
  • Video with digital avatars, video translation with lip sync, and a Video Agent that works from a prompt.

    Freemium
  • Video editor with AI for short videos: captions, voiceover and background removal.

    Freemium

Ready-to-use materials

  • How you sound: 4 traits with examples, words to avoid and rules for each channel.

    Free
  • Before and after you publish: one idea, usefulness, facts, licenses and a review a week later.

    Free

How to earn with AI

We don't promise income: results depend on your niche, your market and your work.

  • Job

    If you're a designer, photographer or video editor, add generation to your work: more options for the client and a faster first draft.

  • Service

    Ad clips, product photos for online listings and voiceover for small businesses, following the platforms' rules.

  • Product

    A set of styles and templates for one niche, for example cafes: prompts, sample frames, an editing guide.

Similar professions

Checked: October 2026