Meta Ad Library

Advertising Free Checked: October 2026

A free archive of active ads on Facebook and Instagram: see what others are running.

What it is

Meta Ad Library is a public database of all active ads across Meta's platforms. You search by brand name or keyword and see the creative, the platforms and the start date. According to reviews, you don't need an account to browse, and access is free. Before your own campaign, the library shows which competitor ads have been running for a long time, which gives you ideas worth testing. It's a reference, not an ad account: you can't launch campaigns here.

Advertising
Competitors
Research

Who it is for

Professions we suggest this tool for:

Digital marketer
PPC and paid social specialist

Price

Free

Plans change; current prices are on the official page: transparency.meta.com

Alternatives

Meta Advantage+ · AI automation for Facebook and Instagram ads, where you pay only your ad budget.
Google Ads (AI Max) · Google search ads with AI Max and Performance Max, where you pay only your ad budget.
AdCreative.ai · Ad creatives: banners, videos and copy, plus scoring of each variant.

Official site

Open the site ↗

Checked: October 2026 · source