Google Analytics

Analytics Freemium Checked: October 2026

Google's website and app analytics, with the Gemini-powered Ask Advisor to answer questions about your data.

What it is

Google Analytics is an analytics system for websites and apps. It has built-in AI features: Ask Advisor, a conversational helper built on Gemini models (beta) that helps you make sense of your data, and AI Overviews on the home page, with a summary of what changed since your last visit. Ask Advisor works in Google Ads, Analytics, Merchant Center and Google Marketing Platform.

Website
Google
Ask Advisor
Traffic

Who it is for

Professions we suggest this tool for:

Digital marketer

Price

Freemium

Plans change; current prices are on the official page: marketingplatform.google.com

Alternatives

Looker Studio · Google's free dashboards, plus a Gemini-powered chat with your data in Looker Studio Pro.
PostHog · Product analytics with events, funnels and session replays, free for 1 million events a month.
DataPad · An AI analyst: connect Google Analytics, Shopify, Stripe or ad accounts and ask in plain text.

Official site

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Checked: October 2026 · source